The Demmer Center Marketing Guide

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Group 3, MKT460
Jaime Solomon, Ben Cummings, Lauren Blevins and Scott Martin are Senior Marketing majors in Professor Mishra's Marketing Strategy course at Michigan State University. This blog serves as a marketing guide for our chosen local business, MSU Demmer Center, which we have consulted and conducted marketing research for over the course of Spring Semester 2011.
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Blog Archive

  • ▼  2011 (10)
    • ▼  April 2011 (10)
      • Executive Summary
      • Current Situation and SWOT Analysis
      • Performance Review
      • Key Issues
      • Objectives
      • Marketing Strategy
      • Action Plans
      • Projected Financials
      • Controls
      • Contingency Plans
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