Contingency Plans

The marketing plan that we are recommending would present very low risk for the Demmer Center to implement. The social media part of the plan would have no cost because networks like Facebook are free services to use. There is also a small amount of time that would have to be devoted to the Facebook page since the Demmer Center already has one made; the focus would stay on keeping it updated and continuing to track users. There is a low monetary cost for the Demmer Center to attend campus events and spread the awareness of the center. The cost will go into creating promotional materials, such as fliers and displays of information, for potential customers. We look forward to seeing the Demmer Center succeed using our flexible, low-cost marketing strategy.