Our objectives for this project focus mainly on getting locals to walk in the front doors and to educate them about the Demmer Center. Results from our survey show that 34 out of 42 people have never even been to the Demmer Center, so just over 80% of our survey population has never set foot in the Demmer Center, compared to 45% of our survey population telling us that they knew the Demmer Center existed. So people know it exists, but they haven’t yet had a Demmer Center experience.
Another situation brought about from our survey results is the population’s perception of safety at the Demmer Center; so, another main objective is to show how safe the Demmer Center is. In educating and advertising to locals about the Demmer Center, it is imperative that we position the Demmer Center as a safe place. We want families to see our positioning and be familiar with the fun and safe atmosphere that the Demmer Center has to offer.
One more objective is to make it convenient for people to find information about and connect with the Demmer Center. Firstly, we would like to clean up the website. They started off on the right foot by having a website full of pertinent information, but it is a little bit cluttered and confusing to navigate. Additionally, social media is a must: their Facebook page is new, but needs some more upkeep, especially in terms of regular status updates.
One final objective is to have the Demmer Center get affiliated with Kinesiology department here at MSU. The Kinesiology department has classes ranging from scuba diving to karate. Why not have a class where students learn how to shoot a bow or gun? Tapping into this will further increase MSU students’ awareness as they sign up for classes. 74% of our survey respondents indicated consideration of take a shooting sports class for credit. This tells us that a class is a great way to get your name out to our collegiate community and it would most likely get plenty of students that wish to enroll.
