Controls

         When implementing our recommended marketing plan, the Demmer Center will first be able track how their media presence has changed. The Demmer Center should first start to track all of the traffic that they have on their website. If they started to track how many people on average went to the website before implementing the social media buzz, it will help them to understand if their actions are drawing more attention to the website.

         The Demmer Center should also track the type of people that Like their Facebook page. This will help them to understand who is hearing about their business and with what type of media they want to hear more about the Demmer Center. As stated in the marketing plan, the Demmer Center should look to see if females and parents are following their Facebook presence. Parents will be looking for information about what other children are doing at the Demmer Center, and females will be looking to see if they would enjoy their experience there. Another control that the Demmer Center should use would be expanding their Facebook presence on other pages. They should 'Like' other pages on Facebook that focus on MSU and the surrounding area to expand their presence. 

         Similar to tracking online, the Demmer Center should keep track of the gender of new customers that show up to the center for the first time. This should help to understand if the marketing plan is attracting the new target market the center is targeting, as well as help them understand the exact demographics of their customers.