In the short run, the only spending incurred by the Demmer Center will be as a result of a advertising; since it will be on-campus, and possibly in collaboration with MSU Marketing (and therefore funded by the University), it will be very cheap to implement. The Center’s website was created internally, so the only cost is the creator’s time in condensing information. Additionally, social media startup and updating costs nothing but time, but work sharing will curb stresses and prevent the hiring of an additional employee for digital communication purposes.
In the long run, spending will be minimal, our strategy will have been refined and social media updates will have been continuous. So long as the strategy is properly executed and an increase in new customer rates, facility traffic and social networking traffic occurs, an increase in profit and active memberships is foreseeable.
